What is SEO, SMO, SEM, SMM?

SEO (Search Engine Optimization)

The process in optimizing a website's content and structure including the technical aspects to gain more organic, unpaid traffic, by improving its visibility on the search engine results pages (SERPs).
SEM (Search Engine Marketing)

A term that encompasses SEO but also covers paid search advertising, such as Google Ads. SEM involves promoting a website through paid placements on search engines to increase visibility and drive traffic.
SMO (Social Media Optimization)

Optimization practice for a website and its contents to make them more engaging and shareable in social media platforms. SMO aims at increasing brand visibility, enhancing user engagement, and providing web traffic through social media channels.
SMM (Social Media Marketing)

It refers to the use of social media service pages, sites, and platforms to showcase a product or service. This includes content creation and sharing, paid ad campaigns, engagement with users to drive traffic, generate leads, and build brand awareness.

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